Artist Marketing Book by Kelli Swan
From Creating Art to Creating Income Too (2) -
Marketing Tips for the Visual Artist
This second edition of my Artist Marketing Book is now available for free on this website. See the chapter links below.
It is also available for purchase in paperback form through LuLu.com > Kelli Swan LuLu books. (The book store features a number of journals with my artwork, a new book about holistic health choices, and a couple of e-books originally written by my father, Robert J. Swan.)
Table of Contents:
Is Selling Your Art a Business or Hobby?
- Business Structure
- Business Location
- Business Licenses
- Vendor’s License
- Business Permit
- Getting Paid
How to Price Your Work
- Research!
- Size of Work
- Value Added
- Limited edition, open edition or original art
- Resume of the Artist
Ideas About What to Sell
- Original art and reproductions
- Methods of Two Dimensional Reproduction
- Open Edition vs. Limited Edition Prints
- Hand-Tinted Prints
- Custom Work & Commissions
- Portraits
- Murals
- Contracts & Agreements
- Important Thoughts about Copyrights
Tools for Marketing
- Marketing materials
- Tracking Accomplishments & Contacts
Avenues of Marketing
- Artist leagues and Organizations
- Chambers of Commerce
- Advertising in Print
- Advertising on the Web
- Email Marketing
- Free Press
Traditional Places to Sell Your Work
- Art shows and Festivals
- Museum Shows
- Gallery Exhibitions
- Brick and Mortar Stores
- Consignment Display
- Local Galleries & Gift Shops
- Frame Shops
- Craft Malls and Co-ops
- Your Own Studio
- Commercial contracts and freelance work
- Public Art Projects
- Residencies and Grants
- Wholesale Your Artwork
Internet Venues for Marketing Your Work
- Your Own Website
- Design Your Own Website from Scratch
- Hiring a Web Designer
- Build Your Own Website Platforms
- Start a Blog
- Add Some More (Free!) Sites
Existing Sales Platforms for Selling
- Ebay
- Etsy
- Amazon
- Print on demand: Products, Books, Fine Art
- Google Services
Social Media Marketing
- Facebook
- YouTube
- LinkedIn
- Twitter
- Automating posts
- Organizing your social media accounts
- Online Directories
Other Helpful Ideas
- Donating to charity
- Paying attention